U.S. Commercial Service Offers Program to Promote U.S. Healthcare Products to Eastern Mediterranean
The U.S. Commercial Service (USCS) in Turkey, Egypt, Israel, West Bank/Gaza, Jordan and Lebanon have announced the development of the Access Eastern Mediterranean Program (AEM) Program to assist U.S. companies sell U.S. origin healthcare products and services to the region’s 150 million consumers during June 2004.
The USCS estimates that the annual healthcare market in Turkey, Egypt, Israel, West Bank/Gaza, Jordan and Lebanon is worth over $15 billion. Currently, the U.S. companies hold only a 20% market share.
To participate in the AEM Program, companies must first register with the USCS. The USCS will then feature the products of those companies paying the required registration fee on a special password-accessed AEM Web site. The USCS will also promote the products to hundreds of potential agents, distributors and other partners in the six markets. USC will track and follow all responses, including visitors to your information on the AEM website and provide each company with separate reports for each market.
For more information about the AEM Program, see the following Web site: http://www.buyusa.gov/easternmed/medical.html.
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